Paula's Choice
Meet Paula Begoun | The Truth-Seeker Behind Paula’s Choice
Paula’s Choice is a trailblazing skincare brand founded on the principles of science, transparency, and real results. Created by Paula Begoun, a former acne and eczema sufferer turned industry watchdog and beauty expert, the brand was born from personal struggle and a passion for truth in skincare.
Frustrated by products that often did more harm than good, Paula set out to understand what really works—diving deep into scientific research and challenging misleading marketing. Her journey sparked a lifelong mission to deliver honest, research-backed skincare. Nicknamed the “Cosmetics Cop” after appearances on Oprah, she quickly became a trusted voice for millions.
Paula’s Choice Skincare Philosophy
That philosophy lives on in every Paula’s Choice formula.
From 2% BHA Liquid Exfoliant to retinol, peptides, salicylic acid(BHA), and niacinamide, each product is developed with potent, research-backed ingredients – no fluff, no false promises. It’s one of the first brands to launch online and offer leave-on exfoliants that revolutionized at-home skincare.
Why Paula’s Choice is chosen by US
We believe skincare should empower, not confuse. That’s why Paula’s Choice aligns perfectly with our values at Dr. Skincare:
No-nonsense, evidence-based formulations
Solutions for every skin concern – acne, aging, sensitivity, and more
Cruelty-free, transparent, and medically reviewed
Whether you’re new to skincare or building a regimen with intention, Paula’s Choice offers clarity in a crowded market, and results that speak for themselves. Skincare shouldn’t be a mystery. With Paula’s Choice, it isn’t.
Top-picked by Editors
Establishing the right skincare routine is the first and most important step—it’s the key to seeing real, effective results.
0.3% Retinol + 2% Bakuchiol Treatment | 30ML
Pro-Collagen Multi-Peptide Booster | 20ML
