In the ever-growing industry of skincare, TikTok has become a highly influential social media channel for discovering trending products and ingredients. One ingredient that continues to dominate #SkincareTok is niacinamide. Therefore, the question is what is niacinamide and why are skincare influencers calling it a “holy grail”? Let’s dive deeper into the science behind and benefits of this powerhouse ingredient.
What is Niacinamide?
Niacinamide, alternatively known as nicotinamide, is a derivative of vitamin B3. This compound is a water-soluble vitamin that works with the natural substances in your skin to help visibly improve enlarged pores, uneven skin tone, fine lines, dullness, and sensitive skin. Niacinamide also plays a crucial role in cellular energy production and DNA repair, hence making it essential for the skin’s overall health and bounce back ability.
Unlike some skincare ingredients that can be irritating on sensitive skin, niacinamide is generally well-tolerated by all skin types. It’s gentle, non-acidic, and can be used daily without fear of over-exfoliation which would result in long-term damage.
TikTok’s Obsession with Niacinamide
Tik Toks obsession began with influencers showcasing their “miracle” skin transformations after using niacinamide serums. Numerous users swear by The Ordinary’s Niacinamide 10% + Zinc 1%, while others lean toward higher-end formulations such as Paula’s Choice 10% Niacinamide Booster.
The allure lies in its multitasking nature. Whether you’re dealing with acne, hyperpigmentation, or you’re just looking for that “glass skin” glow, niacinamide seems to offer a viable solution. Its affordability also makes it a favourite among teenagers and young adults entering the world of skincare. Particularly due to the latest obsession with glass skin which has been characterised by glowy, clean appearance..
Moreover, hashtags such as #Niacinamide and #SkincareRoutine routinely have been generating millions of views, with the content posted on these hashtags consisting of before-and-after videos demonstrating clearer, brighter complexions after just a few weeks of use. These dramatic changes in skins appearance are due to the various benefits of niacinamide.
Benefits of Niacinamide
1. Minimizes Enlarged Pores
Consistent use of niacinamide can visibly reduce pore size by balancing out the skins oil production and reinforcing the skin’s elasticity. Enlarged pores are often considered to be the result of excessive oil, dead skin, and reduced skin elasticity— which niacinamide addresses.
2. Regulates Oil Production
Niacinamide is ideal for those with oily and acne-prone skin as it helps to regulate the skins sebum production. This reduces clogging in pores and lowers chances of developing blackheads and whiteheads.
3. Strengthens Skin Barrier
A compromised skin barrier is often the root cause of dryness, sensitivity, and redness. Niacinamide enhances the production of ceramides, which are lipids that keep your skin hydrated and resilient.
4. Reduces Redness and Blotchiness
Due to its anti-inflammatory properties, niacinamide calms irritated skin and reduces redness. Therefore this makes it a perfect ingredient for those with rosacea or sensitive skin.
5. Fades Hyperpigmentation
Niacinamide helps prevent the spread of pigment within the skin, which can lighten dark spots over time. The benefits can be furthered with pairing ingredients like tranexamic acid or alpha arbutin to further enhanced brightening.
6. Reduces Fine Lines and Wrinkles
Regular use of niacinamide supports the production of collagen and elastin. These help to improve skin texture and firmness, therefore reducing the visibility of fine lines and wrinkles.
7. Boosts Immunity and Cellular Function
As a core nutrient for the skin barrier, niacinamide helps the skin repair itself and protects against environmental damage from UV’s and pollution. Furthermore, it can improve DNA repair and overall skin immunity.
8. Enhances Moisture Retention
Niacinamide works complimentarily with moisturising ingredients such as hyaluronic acid and glycerine. This enhances the skins hydration and improve the skin’s water content.
How to Use Niacinamide
Niacinamide can be safely used both morning and night. It’s often found in a variety of skincare products such as; serums, moisturizers, and even toners. To begin, dermatologists have advised starting with a 5% concentration, if you have sensitive skin, and slowly working up to 10% as your skin builds tolerance.
You should apply niacinamide after cleansing and toning, but before heavier creams or oils. It also pairs well with numerous other active ingredients including:
- With retinol to reduce irritation
- With vitamin C to enhance brightening
- With zinc to further reduce oil and inflammation
Recommended Niacinamide Products
- The Ordinary Niacinamide 10% + Zinc 1%: A TikTok favourite, paired with zinc for oil control and brightening.
- Paula’s Choice 10% Niacinamide Booster: Great for experienced niacinamide users to increase the strength of their existing routine.
- Naturium Niacinamide Serum 12% + Zinc 2%: A high-quality formula that soothes and hydrates.
- La Roche-Posay Mela-D Pigment Control Glycolic Acid Serum: Combines niacinamide with glycolic acid for the “glass skin” appearance.
Common Myths About Niacinamide
Myth 1: Niacinamide can’t be used with vitamin C.
- Truth: While previous studies suggested potential interactions between the two ingredients, recent research shows they can be used together effectively.
Myth 2: More is always better.
- Truth: Higher concentrations aren’t always more effective and may cause irritation for some skin types, also more product used at once does not further the effects of the product.
Myth 3: It works immediately.
- Truth: Like most skincare ingredients, niacinamide takes time to show visible results. Most users see changes in 4–8 weeks.
Is niacinamide worthy of the TikTok hype? Definitely. With its impressive benefits, skin versatility, and multi-use functionality, it has rightfully earned its title on TikTok as a holy grail in modern skincare. Whether you’re looking to combat acne, soothe sensitivity, or reduce signs of aging, niacinamide is a proven ally. If you are yet to add it to your routine, now is the perfect time to start.
